STRATEGY · BRANDING · PR · SPEAKING

Brand.
Momentum.
Execution.

I build brands, create momentum and make complex projects happen — drawing on 25+ years across global consumer brands, technology, telecommunications, sports, government and international business.

01 / PERSPECTIVE

Narrative matters.

I connect strategy with storytelling and awareness — shaping conversations, making ideas relevant and building the visibility that helps them travel.

02 / EXPERTISE

What I do.

Strategy is where it starts. Storytelling creates relevance. Execution makes it happen.

01

Brand & Strategy

Helping organizations find their positioning, define their identity and turn business ambition into clear, compelling direction.

02

Storytelling, PR & Communications

Shaping narratives, managing reputations and creating engagement through public relations, corporate communications, marketing and storytelling.

03

Partnerships & Growth

Connecting people, organizations and opportunities — opening doors, building relationships and creating lasting value.

04

Project Leadership

Taking ideas from concept to execution by bringing together the right people, resources and perspectives across borders and industries.

05

Speaking & Moderating

Sharing real-world perspectives on leadership and high performance, brand building and movements, and sports diplomacy and economic opportunity — through keynotes, panels, executive conversations and workshops. Explore speaking

03 / ON STAGE
SPEAKING & MODERATING

Stories that
stay with you.

Real experiences. Fresh perspectives. The occasional unexpected metaphor.

From global brands and boardrooms to international sporting events, I bring more than 25 years of experience in leadership, branding, communications and strategy to the stage. My talks explore how ideas become movements, how leaders help others shine, and how sport can connect people, businesses and nations.

LEADERSHIP & HIGH PERFORMANCEBRAND BUILDING & MOVEMENTSSPORTS DIPLOMACY & ECONOMIC OPPORTUNITY

Keynotes · Panel moderation · Fireside chats · Workshops

04 / EXPERIENCE

Experience that
travels.

Different industries. Different challenges. One common thread: building brands, shaping narratives and creating impact.

SELECTED EXPERIENCE EMPLOYERS · CLIENTS · BRANDS · ORGANIZATIONS
HEINEKEN
VodafoneZiggo
KNVB
SAMSUNG
HUAWEI
MOTOROLA
hp
adidas
mastercard
Pepsi
AMSTEL
UEFA

A selection of organizations, employers and brands I've worked with or for in different capacities throughout my career.

05 / SELECTED WORK & IMPACT

Selected work
& impact.

Four perspectives on a career spanning technology, transformation, global brands and international impact.

01 / CONSUMER TECHNOLOGY

Making innovation relevant.

Building brand relevance and communications around consumer technology and innovation — from Motorola and HP to Samsung and Huawei. At Samsung, I helped develop early digital and social storytelling capabilities.

BRAND · TECHNOLOGY · STORYTELLING
02 / CORPORATE TRANSFORMATION

One voice through change.

At VodafoneZiggo, I led corporate and brand communications at executive level during the integration of two major telecommunications businesses — connecting strategy, reputation, employees and culture.

CORPORATE COMMUNICATIONS · CHANGE · REPUTATION
03 / GLOBAL BRAND STORYTELLING

Stories that cross borders.

Developing global brand communications and partnership programs for Heineken, and working across brands including adidas and Mastercard. The work ranged from consumer engagement to the James Bond franchise and international brand platforms.

GLOBAL BRANDING · PR · PARTNERSHIPS
04 / PURPOSE & INTERNATIONAL IMPACTOneLove logoOneLove

Building something bigger.

I conceived OneLove at KNVB and helped grow it into an internationally recognized movement. More recently, my World Cup 2026 work connected governments, organizations and business communities across North America.

PURPOSE · PUBLIC AFFAIRS · INTERNATIONAL STRATEGY
06 / SPECIALIZED PRACTICE
SPORTS & MAJOR EVENTS

SportsBridge.

Turning global sporting events into lasting opportunities.

Through SportsBridge, I apply my expertise in strategy, storytelling and international partnerships to the world of sports and major events — working with governments, destinations, organizations and brands.
Explore SportsBridge
07 / CONTACT

Good ideas start
with a conversation.

Whether you're shaping a brand, exploring a strategic challenge, planning an event or looking for an experienced partner to help move something forward, I'd be happy to connect.

Get in touch maurice@ouder.land
MIAMI, FLORIDA · WORKING INTERNATIONALLYLinkedIn