Brand & Strategy
Helping organizations find their positioning, define their identity and turn business ambition into clear, compelling direction.
I build brands, create momentum and make complex projects happen — drawing on 25+ years across global consumer brands, technology, telecommunications, sports, government and international business.
I connect strategy with storytelling and awareness — shaping conversations, making ideas relevant and building the visibility that helps them travel.
Strategy is where it starts. Storytelling creates relevance. Execution makes it happen.
Helping organizations find their positioning, define their identity and turn business ambition into clear, compelling direction.
Shaping narratives, managing reputations and creating engagement through public relations, corporate communications, marketing and storytelling.
Connecting people, organizations and opportunities — opening doors, building relationships and creating lasting value.
Taking ideas from concept to execution by bringing together the right people, resources and perspectives across borders and industries.
Sharing real-world perspectives on leadership and high performance, brand building and movements, and sports diplomacy and economic opportunity — through keynotes, panels, executive conversations and workshops. Explore speaking
Real experiences. Fresh perspectives. The occasional unexpected metaphor.
From global brands and boardrooms to international sporting events, I bring more than 25 years of experience in leadership, branding, communications and strategy to the stage. My talks explore how ideas become movements, how leaders help others shine, and how sport can connect people, businesses and nations.
Keynotes · Panel moderation · Fireside chats · Workshops
Different industries. Different challenges. One common thread: building brands, shaping narratives and creating impact.
A selection of organizations, employers and brands I've worked with or for in different capacities throughout my career.
Four perspectives on a career spanning technology, transformation, global brands and international impact.
Building brand relevance and communications around consumer technology and innovation — from Motorola and HP to Samsung and Huawei. At Samsung, I helped develop early digital and social storytelling capabilities.
At VodafoneZiggo, I led corporate and brand communications at executive level during the integration of two major telecommunications businesses — connecting strategy, reputation, employees and culture.
Developing global brand communications and partnership programs for Heineken, and working across brands including adidas and Mastercard. The work ranged from consumer engagement to the James Bond franchise and international brand platforms.

I conceived OneLove at KNVB and helped grow it into an internationally recognized movement. More recently, my World Cup 2026 work connected governments, organizations and business communities across North America.
Turning global sporting events into lasting opportunities.
Whether you're shaping a brand, exploring a strategic challenge, planning an event or looking for an experienced partner to help move something forward, I'd be happy to connect.
Get in touch maurice@ouder.land